Second, only to Google, YouTube is the second largest search engine in the world, which just happens to be owned by Google. So, if you are optimizing your content for Google but not for YouTube specifically, you're missing out on an essential and lucrative audience. With over 100 hours of video being uploaded every minute and 6 billion hours of video viewed every month, YouTube is a tool to take advantage of when it comes to growing your business. Here are the tops tips to help you use YouTube for your business. Tip #1 – Make Sure Your YouTube Channel Reflects Your Brand The great thing about YouTube is that you can include your company's unique voice with every video. With a wide array of tools, you can upload logos, define a color scheme, and even customize tags to ensure that your business's YouTube channel accurately reflects your brand's look and voice. Tip #2 – Use the Right Words Being the second largest search engine, you can utilize relevant ke...